How much does SEO cost in 2023?

How Much Does SEO Cost in 2023?

SEO services fees are priced in two ways: hourly rates or monthly retainers. Hourly rates are priced per hour and the amount of time spent working on the search engine optimisation project, while monthly retainers offer a set price and a set number of hours each month for a flat SEO service fee. In general, the cost of SEO services can range from £50 to £500 per hour or £400 to £10,000 per month, depending on the complexity and size of the search engine optimisation work involved.

You can see Make Space Marketings trasparent pricing in the image below

Several factors can impact the cost of SEO services, including the following:

1. Level of expertise - SEO experts with many years of experience and a track record with proven success will charge more than those just starting with their search engine optimisation services.
2. Scope of work - The amount of work on the search engine optimisation project required to reach the company's goals will also impact the cost. For example, a comprehensive SEO campaign that involves on-site optimisation, link building, and content creation will cost more than a simple keyword analysis.
3. Competition - The complexity of competitors within your industry can also impact the cost of the SEO services you need to succeed. If you are in a highly competitive niche, you may need to invest more in your SEO campaign to stand out.
4. Geographic location - The cost of SEO services can also vary depending on where your business is located. For example, SEO services may cost more in major cities like London or Liverpool compared to smaller towns and cities like Great Yarmouth & Norwich. 

What Services are Included in SEO Pricing?

SEO pricing can differ and depends on what services your company needs to succeed. Some of the services that will need to be included in SEO pricing:

Keyword research and analysis

SEO keyword research and analysis is the process of identifying and analysing keywords and longtail keywords that people are using to search for information, products, or services related to a specific topic or industry. Keyword research is one of the essential components of SEO as it helps to optimise your website content to allow customers and clients to find you by improving search engine rankings and driving targeted traffic to a website.

On-site optimisation

On-site optimisation is an essential component of good search engine optimisation practices that involves optimising a website's structure, content, and other on-page elements to improve your chances of ranking high in the SERPs (search engine results pages).

Off-site optimisation

Off-site optimisation is vital to improving a website's search engine rankings and visibility by optimising the aspects outside the website CMS. This will include different factors, techniques and methods to improve the website's authority, relevancy, and assessability.

Technical optimisation

Technical optimisation is one of the critical SEO components that involves improving a website's technical structure to make it optimised and more search engine-friendly and enhance user experience. Technical SEO optimises various elements of a website's HTML coding, server structure, and other technical aspects that influence search engine visibility and performance.

Link building and outreach

Link building is a critical component of SEO. Link building refers to acquiring good-quality backlinks from other websites to improve a website's authority and search engine rankings. Outreach is the method of reaching out to website owners and bloggers to request backlinks by guest posting.

Creating optimised content

Creating optimised content is vital to improving a website's search engine rankings and driving organic traffic to your website. Optimised content is created to meet the needs and interests of your target audience while also being optimised for search engines like Google, Bing & Yahoo.

Local SEO

Local SEO is SEO that concentrates on optimising a website and its online presence to rank higher in local search results. It is crucial for businesses that work in specific geographical locations or have a physical establishment, such as brick-and-mortar stores, cafes, and service-based companies.

Analytics and reporting

Analytics and reporting are integral components of any triumphant SEO strategy. They provide practical insights into website performance, user behaviour, and search engine rankings, which can be used to optimise the website and enhance its visibility and traffic.

At Make Space Marketing we use Google analytics, Semrush, Ahrefs & MOZ for our anaytics and reporting.

Conclusion

In conclusion, the cost of SEO services in 2023 can vary greatly depending on several factors, including the level of expertise, the scope of work, competition, and geographic location. Therefore, it's essential to work with an experienced SEO agency that can provide you with a customised SEO plan tailored to the specific needs of your business. Furthermore, investing in high-quality SEO services can improve your search engine rankings, attract more organic traffic, and ultimately grow your business in the long run.

Contact Make Space Marketing for your website design and SEO projects.