Case Study The Norwich Will Writing Co

The Norwich Will Writing Co is a professional will writing services provider based in Norfolk and Suffolk. The company specialises in helping individuals and families plan their estates and prepare their wills, providing expert advice and guidance on inheritance tax, trusts, and probate.

The company is committed to providing its clients with personalised and tailored services, ensuring that their unique needs and preferences are taken into account.

With a team of experienced professionals, The Norwich Will Writing Co aims to make the process of estate planning and will writing as simple and stress-free as possible, giving its clients the peace of mind that comes with having a well-prepared and legally sound will.

The company's website is designed to provide easy access to information about its services, as well as helpful resources and guides on will writing and estate planning.

Problem/Challenge:

The Norwich Will Writing Company was a newly launched business that needed to establish its online presence and generate leads. They were facing intense competition in the market, and they needed a robust marketing strategy to differentiate themselves and reach their target audience.

Goals/Objectives:

The primary goal of The Norwich Will Writing Company was to rank in the top three on Google search results in over 40 towns and cities throughout Norfolk and Suffolk. They wanted to establish themselves as a trusted and reliable provider of will writing services and generate leads through their website.

Approach/Solution:

Make Space Marketing, a digital marketing agency, was tasked with building the website and creating a comprehensive marketing strategy for The Norwich Will Writing Company. The agency started by developing a website that was visually appealing, easy to navigate, and optimised for search engines.

Make Space Marketing created content that targeted specific keywords related to will writing services in the Norfolk and Suffolk region. The agency also optimised the website for local search queries by incorporating location-specific keywords and creating local business listings on directories such as Google My Business.

To build brand awareness, Make Space Marketing developed a logo and branding guidelines for The Norwich Will Writing Company. The agency also leveraged social media platforms, such as Facebook and Twitter, to promote the company and engage with their target audience.

Results/Outcomes:

The marketing strategy implemented by Make Space Marketing proved to be successful, and The Norwich Will Writing Company achieved its goal of ranking in the top three on Google search results in over 40 towns and cities throughout Norfolk and Suffolk.

Within a few months of launching the website, the company began to generate leads through their website, which led to an increase in revenue. The website also helped establish The Norwich Will Writing Company as a trusted and reliable provider of will writing services in the region.

Overall, the collaboration between The Norwich Will Writing Company and Make Space Marketing resulted in a successful digital marketing campaign that achieved its goals and generated positive outcomes for the business.

What our customer had to say

"James launched The Norwich Will Writing Co, including logo design, online reputation, website design, video creation and SEO. We are already seeing great results and an increase in appointments." Ross Ratcliffe