Page loading will not only impact the users' experience but can also affect your SEO ranking. Should your page load too slow, your users will not hang around. This will cause an increasing bounce rate. So the page load time is one of the main ranking factors.
Our SEO Norfolk experts build their websites on the AWS platfrom, the speed is lightning fast.
You can use Google PageSpeed Insights, a free SEO tool that will score your page speed from 0 to 100, with 100 being the best score.
Using internal and external links correctly will improve crawlability, user experience, and credibility. Ideally, these links should lead to valuable and relevant content.
Your internal links will direct your users to relevant pages within your site. This will help the search engines crawl and find your content and entice your viewers to stay on your website longer.
A good example would be linking blog posts to help your readers see more relevant information on the topic they are researching without moving to another site.
You can read more about building effective internal links here.
External links are links that will lead your users to some other website. It would help if you used these external links to link to high-quality websites with authoritative, rich content on the subject that you are writing about. You must remember to check these external links before adding them. This is key because linking a poor-quality website will negatively impact your credibility and SEO rankings.
You will significantly boost your on-page SEO with very little work needed by improving your URL structure. A precise URL will help the search engines to understand your page's goals and gives your viewers a more user-friendly appearance.
Good keyword research is vital for good foundations for an effective SEO strategy. If you know how to use keywords correctly, you will be able to create content that attracts the right people to your site. Firstly you will need to identify your primary and secondary keywords by using Google Adwords.
Your primary keyword will be the main focus of your content. You should only pick one primary keyword per page. It should relate to your page's goals.
Your secondary keywords should tie in with the main subject. You can add multiple secondary keywords. These sometimes rank better than the primary keyword. Try to add them in a natural way that flows, so it is vital that you don't force them if it doesn't sound right.
You can use Google Adword to find your primary and secondary keywords.
Performing site audits regularly will ensure that your site remains operational and user-friendly. It's also a good way to identify issues such as broken links, unused pages, or slow loading times.
If you have found these Local SEO Tips useful, why not check out Top 5 SEO Tips or check out 5 tips on how to find a good website designer https://pagespeed.web.dev/Top 5 SEO TipsEO Tips or connect with me on my Facebook page.
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