A website forms the backbone of your business. It is also one of the most important ways to show your potential customer who you are and what you do. Therefore, you should ensure that you get everything right about your site—from being found in Google search results to having a professional look and feel. Here are 5 top SEO tips to optimise your website for google ranking.
You should always keep track of a list of keywords that people type into search engines like Google when they are looking to find something like what you offer on your site; this is known as keyword research.
You can find this list of keywords using a FREE tool like Google Adwords.
Our SEO Bury St Edmunds team uses SEMRUSH a paid tool
It will help you determine which keywords your competitors' search volume leaders are using and ensure that your target audience is typing those words into search engines.
It is also a great idea to ensure that the most relevant of these keywords are located in your main content on the main page.
If you have more than one page about a particular topic on your site, each page should target a different set of keywords for maximum website optimisation and SEO ranking.
When you are publishing images on your site, make sure that the name of the image file is descriptive, using words and phrases that you would use in your post.
If there is a word in your title, you should use it as part of the file name. You should also make sure that the alt text describes what is in the image and does not repeat anything from your title or main text.
That will help you get higher on search results when people look for images based on their content, and it will also help your SEO ranking.
Many SEO plugins are available for WordPress and other content management systems (CMS).
Plugins can serve a single purpose, such as content-based image optimisation, ensuring that duplicate keywords are removed from URLs, and ensuring that a specific text is readable by search engines.
Some plugins help you set up a quality score for your site so your next website ranking will improve.
Your website content should be easy to understand and not contain unnecessary elements.
Ensure you have ideal content length, around 500 words or more, with the content being plagiarism-free, and have at least two external links on your page.
You can check for plagiarsim by using a FREE tools like Dupli CheckerGrammarly
The header tags are a valuable way of providing additional information about the page content, and this is a good idea if you have a lot of information on your page or if you want to add further metadata.
The header tags should be placed just before the closing tag as search engines ignore them if they appear after it.
Websites are one of the most critical marketing tools for your business. Getting your website optimised for search engines and organic traffic can help you increase conversions and conversion rates resulting in getting more leads.
If you have found these SEO Tips useful, why not check out 5 SEO Tips for local businesses or connect with me on Facebook
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